Words by: Emily Smith
Italian sports fashion brand ellesse has launched its new ‘For the Win’ AW19 campaign, to celebrate the brand’s stylish confidence and attitude, and its new line launching this week.
With thanks to photographer Cass Bird, the campaign hopes to remind customers of the emotion and attitude behind the brand.
It centres around the brand’s ethos, that looking and feeling your best is winning, regardless of the outcome (and if you can look your best from on top of a basketball hoop, I mean why not!).
And to add to the excitement, the campaign features a couple of big names, sure to get our mouths wagging. Game of Thrones actor Jacob Anderson, and rapper Princess Nokia both demonstrate the brand’s original and artistic style, and zest for life, and make the clothes look oh so desirable (and that sleek car doesn’t hurt the overall effect either…).
Photographer and blogger Margaret Zhang, US musician Saint Jhn, Austrian model Stella Lucia and British model Kit Butler are also well-known names featured in the campaign, all celebrated for their uniqueness and success – in line with the brand motto of ellesse.
The AW19 line is divided into two themes: ‘Urban Tailored’ and ‘Urban Ski’. Urban Tailored features classic tailoring on modern streetwear, while Urban Ski combines ski apparel with 80s and 90s streetwear style, with both lines focussing on function and wearability.
The blues, reds and yellows remind us of what we know and love from ellesse, but in a whole new style.
And really, we’re booking our next ski trip as we speak, just to rep those ski jackets…
I mean, have you ever seen descending an escalator look so damn good?
So the only question is, which line will the new campaign leave you desperate for?