case study

glue store fw20

overview

The Brief: Glue Store entrusted Only Everything with their 2020 AW campaign. They wanted to capture what every twenty-something dreams about - travelling around picturesque sites on never ending adventures with friends. 

How it Played Out: we assembled our crew and boarded a plane, set out for the every so dreamy mountains of New Zealand. From lakes to mountain peaks we shot at some of the most amazing locations we have ever seen (trust us, we have travelled far and wide). Each image captures the true essence of a picturesque golden winter day, puffer jack in hand, of course.

deliverables

  • End to End Project Management

  • Ideation

  • Location Shortlisting

  • Travel and Accomodation

  • Photography

  • Talent Negotiation and Contracts

  • H&MU and Styling

  • Creative Direction and Production

The Work/

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Ellesse FW20