overview

The Brief: Sydney-based run club The 440 held their inaugural 1440 team race in late April. The 1440 invited teams to run for fun, fitness or a charity of choice, and was sponsored by The ICONIC. Held over 24 hours along Bondi Beach, The ICONIC wanted to help THE 440 boys transform the event into something more than your average run.

How it Played Out: Only Everything was activated to film the event over two days and deliver video assets set to live across The ICONIC and The ICONIC Sport’s socials. The ICONIC made the most of the event, hosting a sunrise Movement Masterclass with KAAIAA founder Leah Simmons, and inviting attendees to unwind by their brekky trailer in Bondi Park.