case study

nude lucy fw20

overview

The Brief: Nude Lucy entrusted Only Everything to produce their 2020 AW shoot. They wanted to capture the ideal Nude Lucy getaway - laid back, casual and chic, with an adventurous twist. 

How it Played Out: we assembled our crew and set out for the incredible mountains of New Zealand. From grassy mountains to winding roads that scream chilled out adventure with your best girlfriends, we sought out the most amazing locations NZ has to offer.

deliverables

  • End to End Project Management

  • Ideation

  • Location Shortlisting

  • Travel and Accomodation

  • Photography

  • Talent Negotiation and Contracts

  • H&MU and Styling

  • Creative Direction and Production

The Work/

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