Pure bay seltzer

overview

The Brief: In the Summer of Seltzer, Pure Bay wanted to stand out from competitors, as not just a drink, but a lifestyle. Sunsets at the beach with your mates, your favourite bevvy in hand, thinking just how good life is - this is what we were tasked with capturing. 

How it Played Out: Fun-loving models, iconic beachside Sydney locations we all know and love, and most importantly, an ice-cold Pure Bay in hand. We captured the idyllic Aussie afternoon, positioning Pure Bay as the facilitator of the best adventures, memories and gatherings in town.