rebel sport: boobs ‘n bums

overview

The Brief: Only Everything were called on by Rebel Sport to promote their upcoming ‘Boobs and Booty’ edit; a curation of inclusive pieces by renowned athleisure brands designed in consideration of the diverse scope of women’s bodies, and womens’ wants and needs when it comes to sports wear.

How it Played Out: Only Everything compiled a bespoke package for the brand, combining deliverables including pre and post-production, videography and talent short-listing. The campaign was a combination of two instalments of the entire Boobs ‘n Bums campaign, and was set to live across web e-comm, in-store comms and across socials.