SHOP bne city x night tales

overview

The Brief: Only Everything were approached by Brisbane Economic Development Agency to source and license an upcoming Australian musicians track to act as the music bed to their latest 'SHOP Bne City' campaign, promoting Brisbane's retail fashion offering.

How it Played Out: We shortlisted several diverse, suitable upcoming musicians, all featuring upbeat music catalogues. As the frontrunners, we negotiated a license to use 'Move You' by Night Tales. The sound acted as the backing track, and the basis for a choreographed dance the models danced to in the final assets as seen below.