overview

The Brief: The Star Sydney’s 24/7 Sports Bar is renowned as the home of all things sport, all year ‘round. In promoting the venue’s state-of-the-art sports bar and annual hosting of the Super Bowl, Only Everything joined forces with Sydney-based agency Example alongside TV personality and former NRL player Beau Ryan.

How it Played Out: Shot on-location at The Star over two days, we gained a first-hand look at the electric atmosphere of the sports bar on Super Bowl day. From fan interviews to engagement with the venue’s various activations, Only Everything produced a content bank of 3 videos set to be distributed across web and socials for The Star.