Case study

the star x example: drag brunch

overview

The Brief: Aligning with their previous ‘Where Everyone’s Welcome’ campaign, The Star sought to promote their sponsorship of RuPaul’s Drag Race Down Under with an exclusive drag brunch.

How it Played Out: Hosted by season 1 contestants and drag royalty Anita Wig’lit and Art Simone, guests were treated to non-stop drag shows, a M.A.C touch-up station, a DJ, free drinks and a watch party of the season’s latest episode. Only Everything shot on-location at Marquee, where the drinks, glam and drag didn’t stop!

deliverables

  • Videography

  • Post-production

  • Social and web collateral

The Work/

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