the iconic beauty launch event: #iamiconic

overview

The Brief: The ICONIC is Australia’s leading online retailers that has grown from Aussie-born streetwear brands to high-end designers, homewares, gifts and more. In March 2022, The ICONIC sought to capture the launch of its new offering; The ICONIC Beauty. The I AM ICONIC exclusive launch event invited Australian beauty brands, celebrities and influencers to explore The ICONIC Beauty’s cosmetic and self-wellness products in Sydney’s CBD. The brief called for 15s and 30s activation sizzles, as well as snippets of key attendees.

How it Played Out: Only Everything’s production team shot on-location at the event, capturing attendees like Sammy Robinson interacting with the various activations. We also filmed super model and KORA founder Miranda Kerr and beauty guru Rowi Singh for their own respective snippets promoting The ICONIC Beauty. Press play below to see the final cuts!