racing nsw: the everest

overview

The Brief: Racing NSW sought to produce a TVC promoting the richest race on turf; The Everest. Only Everything created a concept centred around the thrill of a win, focusing on hero talent celebrating through a combination of loud, proud, and somewhat un-co victory dances.

How it Played Out: We brought our vision to life on-site at Randwick Racecourse, shooting trackside with 40+ cast and crew. Confetti (and plenty of drinks) rained down on our talent as they wildly celebrated their imaginary win, which we translated into an Attenborough-esque clip in the final cut. Press play below to see our work, which graced TV screens NSW-wide in the lead up to the race!